The Carlson School of Management selects four Marketing Executives per year to discuss brand strategy with the Minnesota community. Here's a list of past presentations: https://carlsonschool.umn.edu/brand-matters/past-presentations
FROM REGIONAL DISTRIBUTOR TO NATIONAL COFFEE BRAND
Cameron's is choosy on beans, prudent on costs to deliver specialty coffee at lower prices
REBRANDING IS ABOUT DRIVING SALES, NOT JUST BEING PRETTY
Cameron's Coffee has rebranded for the first time in more than 10 years in advance of a major marketing push on the coasts and in Canada.
"When we looked in markets where they weren't familiar with our brand, research showed that the old packaging was recessive on shelf. It didn't say 'Try me, I'm a great coffee,'" Murn said. "We really wanted to stand out on the shelf and make it easier for them to shop."
BRIAN AND ALY WIN THE LOTTERY 8.30.14
Allison Louise Yang and Brian Feneis Murn were married Saturday, August 30, 2014 at the Varsity Theater in Minneapolis.
https://www.nytimes.com/2014/08/31/fashion/weddings/allison-yang-brian-murn.html